Google has announced the introduction of a new recycling attribute (label) which, when added by merchants to their Business Profiles, will be shown in Search and Maps, informing customers if a business offers recycling services.
Why?
Google says that “Recycling” has become one of the most popular Search topics. Also, supporting eco-conscious brands is top of mind for the 82 per cent of consumers who have deemed sustainability a top priority. However, until now, people looking to recycle locally have faced difficulties when identifying which businesses recycle what and where. Google says that the new recycling attribute, which takes the form of a blue recycling symbol with what can be recycled listed next to the symbol, will make it easier than ever for people to find nearby recycling points on Search and Maps.
How Does It Work?
Businesses can edit their profile to include what they recycle, for example, plastic bottles, batteries, electronics, glass bottles, clothes and more. When a person searches (e.g. for ‘clothing recycling near me’), if this has been added to the Business Profile, it will be displayed in the results – the recycling symbol + ‘Recycling: Clothing.’
How To Edit Your Profile To Include The New Recycling Attribute
Businesses with a Google Business Profile can add the new recycling attribute by following these steps:
- Login to your Google Business Profile.
- Select Edit profile > Business information.
- Near the top, select the More tab.
- Select the category you want to change.
- Next to the attribute (the recycling one), select Yes or No.
- When you’re finished updating your attributes, select Save.
Some Differences
It should be noted, however, that some attributes are only available in certain countries or regions, or to certain business categories. Also, attribute names may change over time to match changing search language.
Different type of businesses may also have different attributes available to add to their Business Profile, e.g. acceptable payment types or LGBTQ+ friendly.
What Does This Mean For Your Organisation?
With large numbers of consumers now interested in sustainability, supporting and favouring eco-friendly brands, especially with Google searches for local businesses offering recycling increasing, this new attribute has the potential to deliver more enquiries to those who add the attribute. Standing out in the search engine results and in Google maps for recycling searches could, therefore, translate into more business as well as contributing to sustainability and the circular economy. Considering how easy it is to add the attribute, businesses have nothing to lose and potentially a lot to gain from doing so.