In this insight, we explore how UK startup RBW Electric Cars merges classic craftsmanship with electric technology to advance sustainability, alongside its EV-as-a-Service offshoot, Spirit EV, and their combined potential for eco-friendly motoring.

Redefining Luxury Vehicles in Lichfield 

UK-based startup RBW Electric Cars, headquartered in Lichfield, Staffordshire, is blending sustainability with the quintessential British motoring experience by redefining luxury vehicles through marrying classic car craftsmanship with cutting-edge electric technology. In essence, they’re creating classic car-style EVs. RBW hopes that this innovative approach captures the charm of iconic British sports cars while aligning with the global shift towards sustainable transportation in a way that appeals to luxury car buyers.

Heritage and Innovation 

Founded in 2017, RBW Electric Cars has positioned itself at the forefront of a niche market, offering brand-new electric vehicles that encapsulate the spirit of classic British design.

Models 

Their flagship models, the RBW Roadster and the RBW GT, are clearly crafted to resemble classics such as the MG, Aston Martin, and Jensen. However, beneath their vintage exteriors lies a modern electric drivetrain, delivering a seamless and environmentally friendly driving experience.

In RBW’s 28,000-square-foot facility, each vehicle is individually tailored to the customer’s preferences, with in-house paint and trim specialists ready to bring any vision to life. This bespoke approach ensures that every car is not just a mode of transportation but highly personalised.

What’s So Different About RBW Cars? 

Several factors distinguish RBW Electric Cars from other manufacturers in the industry, not least the old-style, classic look of their models. In addition, one of the most notable differences is their use of a patented power drivetrain system, which places the electric motor at the rear of the car. This is designed to enhance handling and retain the authentic sports car feel that enthusiasts may recognise and enjoy.

Also, the Turntide lithium-ion battery technology is strategically placed under the bonnet, providing balanced weight distribution. This placement reportedly not only improves the vehicle’s handling but also maximises battery capacity without compromising the car’s classic design.

Classic Bodies 

The feature that gives these vehicles an instant ‘wow factor’ is the use of British Motor Heritage bodyshells, produced to original specifications, ensuring that the vehicles maintain their iconic appearance while benefiting from modern materials and processes.

Quality 

RBW’s commitment to quality also extends to the interior, where hand-stitched leather upholstery and bespoke suspension systems are standard. Customers can choose from a curated selection of paint colours or request specialised options, making each vehicle unique. Modern features such as Bluetooth connectivity, Apple CarPlay, crash sensors, and air conditioning are also integrated, providing the comforts expected in contemporary vehicles without detracting from the nostalgic appeal.

Sustainability at the Core 

At the heart of RBW’s mission is a dedication to sustainability. By utilising electric propulsion, RBW’s vehicles contribute to reducing carbon emissions and promoting cleaner transportation options. The cars offer an estimated range of 150 miles from a 35kW battery, making them suitable for both daily commutes and leisurely drives through the countryside.

Also, building new vehicles from the ground up allows RBW to optimise manufacturing processes for environmental efficiency. This approach aims to reduce waste and avoid the challenges associated with converting existing petrol-powered cars to electric. The modern electric systems also require less maintenance than traditional combustion engines, potentially extending the lifespan of the vehicles and further reducing their environmental impact.

Introducing Spirit EV and the EV-as-a-Service Model 

Building on the success of RBW Electric Cars, CEO Peter Swain and his team have now launched an offshoot company called Spirit EV. This new venture aims to offer an ‘EV-as-a-Service model’, providing design, testing, and production services with an artisan approach. Spirit EV seeks to share RBW’s expertise with other manufacturers and builders interested in developing custom electric vehicles with classic styling.

The Benefits of EV-as-a-Service 

The EV-as-a-Service concept allows companies to tap into Spirit EV’s advanced technology and patented components without the significant investment typically required for research and development. This collaborative model not only accelerates the production of electric vehicles but also promotes sustainability across the industry by making electric technology more accessible.

Plans to Expand 

Spirit EV plans to expand its operations internationally and is reported to be considering opening a factory in Danville, Virginia, by February 2025. This expansion could be a sign of the growing global demand for sustainable transportation solutions and highlights RBW’s ambition and commitment to meeting that demand.

Balancing Tradition and Modernity 

RBW Electric Cars and Spirit EV represent a unique intersection of tradition and modernity. By preserving the aesthetic appeal of classic British cars and infusing them with state-of-the-art electric technology, they offer products that may appeal to both vintage car enthusiasts and advocates for sustainable living.

Like Vintage But Without the Extensive Maintenance (and Pollution) 

This approach addresses some of the limitations often associated with owning classic cars. For example, real vintage vehicles typically require extensive maintenance and may not meet modern safety or environmental standards. RBW’s cars, however, provide the reliability of new vehicles, reducing the need for frequent repairs and offering features that enhance safety and convenience.

Ryan Morris, president of Meson Capital Partners and chairman of RBW, highlighted the practicality of this approach in an interview with TechCrunch back in 2023. He noted that building a classic-style car from scratch with modern electric components reduces the maintenance burden on owners, potentially expanding the market for such vehicles. “I’ve got two kids, I work a lot, I’m busy. I don’t have time to fix my car every third time I drive it,” he remarked, emphasising the appeal of reliability in today’s fast-paced world.

Economic and Environmental Impact 

From an economic standpoint, RBW and Spirit EV’s business model aims to make custom electric vehicles more affordable and accessible. By purchasing components in larger quantities and streamlining production processes, they can reduce costs compared to traditional auto restoration shops. This efficiency not only benefits the company but also makes sustainable transportation options more attainable for consumers.

Environmentally, the promotion of electric vehicles contributes to global efforts to reduce greenhouse gas emissions. As countries implement stricter regulations on emissions and encourage the adoption of electric vehicles, companies like RBW may begin to play a crucial role in facilitating this transition. By offering vehicles that are both sustainable and aesthetically appealing, RBW hopes to address environmental concerns while meeting consumer desires.

Challenges and Future Prospects 

Despite their innovative offerings, RBW and Spirit EV face challenges inherent in entering a new and evolving market. The demand for brand-new, classic-style electric vehicles is still emerging, and companies must navigate uncertainties related to consumer acceptance and market dynamics.

In an interview, Peter Swain acknowledged these challenges but remains optimistic about the future, saying, “We’re in a new market, which we’ve created. It’s pretty unique—brand-new, classic EV cars. But where’s it going to go? Let’s be honest, we don’t know exactly”. The company’s strategy involves continuous innovation and responsiveness to market feedback, positioning them to adapt as the industry evolves.

Connecting EV-as-a-Service to Sustainability 

The EV-as-a-Service model offered by Spirit EV has significant implications for sustainability. By providing resources and expertise to other manufacturers, it helps reduce the overall environmental impact of vehicle production. This collaborative approach fosters innovation and promotes the adoption of electric vehicles on a broader scale.

Experience and Knowledge 

Neil Heslington, who leads development for Spirit EV, brings valuable experience from his work on early electric vehicles like the Smart EV for Daimler in 2008. His insights into developing projects to original equipment manufacturer standards, but with lower budgets and less time, directly inform Spirit EV’s offerings. It is hoped that this knowledge will enable the company to assist others in bringing electric vehicles to market more efficiently and sustainably.

What Does This Mean for Your Organisation? 

RBW Electric Cars and its offshoot, Spirit EV, take a novel and niche approach within the automotive industry, seeking to bridge the gap between classic car aesthetics and modern sustainable technology. By combining the timeless appeal of vintage British sports cars with contemporary electric drivetrains, they aim to offer a unique product that caters to enthusiasts of classic design while addressing environmental concerns.

Their strategy of using patented technology and bespoke craftsmanship allows them to stand out in a competitive market. Their focus on customisation and quality may appeal to a niche segment of consumers who value both tradition and innovation. The introduction of Spirit EV’s EV-as-a-Service model presents an opportunity for collaboration within the industry, potentially facilitating a broader adoption of electric vehicles by making technology and expertise more accessible.

However, the venture is not without its challenges. Entering a market that is still emerging carries uncertainties, particularly regarding consumer acceptance and the scalability of such specialised products. The higher costs associated with bespoke manufacturing and advanced technology may also limit their appeal to a wider audience. Additionally, while electric vehicles contribute to reducing emissions during operation, considerations around the environmental impact of battery production and the sourcing of materials remain key issues within the industry.

As RBW Electric Cars and Spirit EV move forward, their success may depend on their ability to navigate these challenges by adapting to market demands and advancing technological efficiencies. Their efforts contribute to the ongoing dialogue about sustainability in transportation, highlighting both the possibilities and complexities of integrating eco-friendly practices with consumer desires for performance and style.

RBW’s initiative, therefore, represents one of many paths the automotive and EV industry is exploring in the quest for sustainable solutions. Their offering highlights the potential for innovation when heritage and modern technology intersect, while also reminding stakeholders of the practical considerations that accompany such ventures. The future impact of their approach will likely unfold as part of the broader evolution of the electric vehicle market and its response to global sustainability goals.

With the new ‘Canvas’ feature, you can make some really cool edits in real-time when you’re creating your text masterpieces in ChatGPT 4o, all handily kept in a separate window.

[Note – To Watch This Video without glitches/interruptions, It’s best to download it first]

Clipboard Pinning lets you keep specific items (like text or images) pinned in your clipboard history, ensuring they remain accessible even as new items are copied. Here’s how to do it:

Enable Clipboard History

– Go to Settings > System > Clipboard and toggle on Clipboard history.

Pin Items

– Press Win + V to open the Clipboard, then click the pin icon / select the ‘Pin’ option (from the 3 dots menu) next to items you want to keep permanently.

– This feature is very handy for phrases, links, or information you often reuse, saving you from repeatedly re-copying items.

Following OpenAI’s Sam Altman recently renaming his Worldcoin project simply ‘World,’ we take a look at World’s iris-scanning technology, what it’s for, its potential benefits, and its possible drawbacks.

World – Providing ‘Proof of Personhood’ 

In an age where AI now appears to be blurring the lines between human and machine interaction, the ability to verify your own humanity online has become a pressing concern. To help tackle this issue, OpenAI CEO Sam Altman’s co-founded ‘World’ project, formerly known as Worldcoin, an initiative that aims to establish a global ‘proof of personhood’ through innovative iris-scanning technology. It’s thought this approach could reshape how we perceive identity, privacy, and trust in an increasingly digital world.

Why Rebrand from Worldcoin to World? 

The Worldcoin project was founded in 2020 by Sam Altman, entrepreneur Max Novendstern, and physicist and AI researcher Alex Blania. Initially conceived as a way to create a new, universally accessible cryptocurrency, the project sought to distribute wealth equitably through a unique method, i.e. verifying individual human identities via iris-scanning technology. It was thought this method would ensure each person could only claim their share once, preventing fraud and promoting fairness. However, the project’s ambitions soon expanded beyond just cryptocurrency.

The recent rebranding from Worldcoin to ‘World’ actually reflects a shift in scope. As Alex Blania, CEO of Tools for Humanity, the startup driving the World project, recently explained at a live event: “The old name just doesn’t work anymore. We’ve grown beyond just a cryptocurrency project – this is about creating important infrastructure for the world, for digital identity.” 

World’s mission has, therefore, evolved to focus more on building a universal identity verification system for various aspects of digital life, with a particular emphasis on maintaining privacy and security.

Also, dropping the “coin” from its name, gives the project the chance to distance itself from the volatile world of cryptocurrency, which has faced increasing regulatory scrutiny. The rebranding may also suggest a desire to appeal to a wider audience, expanding the conversation beyond financial technology to address concerns about identity, AI, and privacy.

Iris-Scanning Orbs 

At the heart of World’s vision is the Orb, a sleek-looking, spherical device designed to scan and encode the unique patterns of a person’s iris. The Orb hooks up to a local processing unit, which scans the iris and converts the biometric data into an encrypted biometric hash, i.e. a unique digital code that proves the individual’s identity without revealing personal information. This biometric data is then processed and encrypted locally on the Orb and does not require an internet connection for scanning. The encrypted code is then linked to a decentralised blockchain for identity verification, ensuring privacy and security.

Blania has emphasised the privacy aspect of this system, saying: “We’re very clear about how the data is handled. The Orb does not store any biometric images. It creates an encrypted code that proves your identity without needing to reveal who you are”. 

Unveiled At Recent Event 

The latest version of the Orb, unveiled during a live event in San Francisco, is said to be faster and more efficient than previous versions. For example, it processes iris scans three times quicker and has fewer components, thereby also making it easier and cheaper to mass-produce (which could be a crucial step in scaling the system for global use). With its sleek design and improved interface, the Orb has been designed to make the identity verification process seamless, potentially encouraging widespread adoption.

Tools for Humanity 

The driving force behind World is Tools for Humanity, a startup co-founded by Sam Altman and Alex Blania. While Altman is primarily known for his leadership at OpenAI, he reportedly now dedicates a significant amount of time to World, thereby signalling his belief that securing digital identity is one of the most pressing issues of our time. Tools for Humanity was created specifically to develop the technology behind the World project and to ensure its scalability and privacy.

Separate From OpenAI 

Despite Altman’s involvement in both World and OpenAI,  Blania has been keen to emphasise that World operates independently from OpenAI. For example, Blania has been quoted as saying (in a recent interview) that, “These are two very separate missions” and that OpenAI is focused on advancing artificial intelligence, whereas World is centred on creating critical infrastructure for the digital future.

That said, Blania hasn’t ruled out future collaborations between the two, especially as AI increasingly permeates all aspects of life.

The Purpose of World –  Navigating A Post-AI Reality 

World’s mission is grounded in the belief that as AI systems become more advanced, distinguishing between human and machine interactions online will become increasingly difficult. This poses significant risks to trust, security, and the integrity of digital platforms. World, therefore, aims to provide a solution by creating a secure, decentralised verification system that proves a person’s humanity while protecting their privacy.

Sam Altman recently highlighted the growing importance of such infrastructure in a world dominated by AI, saying: “As AI becomes more advanced, proving that you’re human will be increasingly important. World is about building that infrastructure to ensure the digital future remains trustworthy”. 

Thanks to its use of blockchain (a distributed, incorruptible ledger), the technology is also designed to be tamper-proof and decentralised. Using blockchain should mean that the system ensures that no single entity controls the biometric data, thereby aligning with growing trends toward user empowerment and data sovereignty. It’s hoped that this decentralisation will not only strengthen security but also ensure the system is resistant to external manipulation or misuse.

Benefits and Potential Applications 

The potential benefits of having universal ‘proof of personhood’ are vast. Individuals will be able to verify their identity across various digital platforms with ease, thereby enhancing security and privacy. Consequently, this technology could transform sectors like social media, e-commerce, and online communication, where identity verification is becoming more critical.

For example, social media platforms could use World’s verification system to reduce spam and prevent the spread of misinformation by ensuring all users are verified individuals, not bots. Similarly, e-commerce sites could implement this technology to enhance trust between buyers and sellers.

Also, World envisions a redistribution of wealth generated by AI advancements. The idea is that through Worldcoin, the cryptocurrency (still associated with the project), verified individuals could receive tokens, effectively creating a form of universal basic income UBI). This could be particularly beneficial in regions where access to financial services is limited, promoting economic inclusion.

World’s Sam Altman is a well-known supporter of UBI as a solution to potential job displacement caused by AI and automation. For example, he sees UBI as a financial safety net for a future with fewer traditional jobs, and his work with the World project aligns with this vision by aiming to distribute cryptocurrency to verified individuals.

Challenges and Criticisms 

Despite its ambitious vision, World has not been without controversy. Privacy advocates have voiced concerns over the collection and use of biometric data. The idea of scanning millions of irises around the world has raised questions about consent, data security, and potential misuse by authoritarian regimes or malicious actors.

World has responded to these concerns by emphasising its commitment to privacy. For example, the company has highlighted how the Orb does not store raw biometric data or images, but instead converts iris patterns into an irreversible cryptographic hash, which means the original biometric information cannot be reconstructed. Also, all processing occurs locally on the device, ensuring that sensitive data is not transmitted or stored in a centralised location.

Blania recently addressed the project’s regulatory challenges (at a press conference), particularly in regions such as Kenya and the European Union, saying: “We are working closely with regulators to ensure that our system meets global privacy standards. Our commitment to privacy is absolute, and the technology we use reflects that”. 

However, regulatory scrutiny has continued. In Kenya, for example, Worldcoin’s operations were temporarily suspended in 2023 over concerns about the handling of biometric data, although they have since resumed after engaging with local authorities. In the European Union, investigations are ongoing to determine whether the project complies with the General Data Protection Regulation (GDPR), and the outcome of these inquiries will be crucial in shaping the project’s future.

Enhancing Accessibility 

World has highlighted how its latest Orb has been redesigned to facilitate broader access to the system. The device’s improved speed and efficiency allow for iris verification to be completed in just a few seconds, reducing friction for users. Also, Tools for Humanity has announced partnerships to increase the Orb’s availability.

For example, in collaboration with Rappi, a leading delivery service in Latin America, users can now schedule at-home iris scans, allowing them to verify their identity without visiting a physical location. Plans are also underway to place Orbs in public venues like coffee shops, further lowering the barriers to participation.

Plans To Scale-Up 

With over 7 million verified users already, World now appears to be focused on scaling its network rapidly. The hope is that by reaching a critical mass of verified individuals, the World verification system will become a standard across numerous digital platforms, helping to secure the digital landscape against bots and other forms of online fraud.

Deep Face and World ID Too 

In addition to the Orb, Tools for Humanity is also developing Deep Face, a system aimed at combating deepfakes and online impersonation. By integrating World’s human verification services into platforms like FaceTime, Zoom, or social media networks, Deep Face could provide real-time authentication, ensuring that the person you are interacting with is indeed human.

The company has also launched a beta version of World ID, a digital credential that could serve as an alternative to traditional government-issued IDs for online use. While World ID isn’t meant to replace national identification systems, it offers a way for users to verify their identity without sharing excessive personal data. This could simplify processes like age verification or access to restricted services, while maintaining user privacy.

Balancing Innovation with Ethics 

World’s approach to digital identity is undoubtedly bold, but it must also carefully navigate a complex landscape of ethical concerns. For example, the use of biometric data, even in encrypted form, requires strict safeguards to ensure that individuals’ rights are protected. Transparency is likely to be key in building trust, particularly as public awareness of data privacy continues to grow.

Users need to fully understand how their data is used, what protections are in place, and what recourse they have in the event of a breach. Achieving equitable access to the technology is another major challenge, particularly in less developed regions where infrastructure may be lacking.

Sam Altman’s Dual Role 

It could be said that Sam Altman’s involvement in both OpenAI and World places him at a unique intersection of AI and digital identity and that while the two ventures remain independent, their missions are intertwined. For example, OpenAI’s advancements in AI are accelerating the need for reliable proof of personhood online, and World is attempting to fill this gap.

By offering a way to verify humanity, World seeks to counter some of the risks associated with AI, such as fraud, impersonation, and the erosion of trust in online spaces. Altman’s role in both projects positions him as a central figure in shaping how we navigate these emerging challenges.

World Not The Only One Doing It 

It should be noted, however, that although World is differentiating itself through using blockchain for decentralised identity verification and its potential integration with cryptocurrency, and having Sam Altman at the helm, it’s not the only company using iris recognition technology for secure identity verification. Other notable companies leveraging the uniqueness of the iris for secure and reliable identification, particularly for high-security environments or identity management, include:

– Global leader in augmented identity, IDEMIA, which has developed OneLook, a non-intrusive iris recognition system capable of capturing iris data even from a distance. IDEMIA’s technology is used for identity verification across various industries, including law enforcement, border control, and elections. IDEMIA’s algorithms have been highly ranked for their accuracy and reliability.

– CMITech. Known for high-performance iris recognition systems, CMITech created the EF-45 system, which uses deep learning algorithms for iris scanning. This system is used in settings where superior accuracy and performance are critical.

– Iris ID. Since 1997, Iris ID has been a key player in commercialising iris recognition technology. Their IrisAccess platform is widely deployed for applications like national ID programs and physical access control.

Looking Ahead 

With World apparently standing at the forefront of a new frontier in digital identity, its success will depend on its ability to balance innovation with responsibility, build trust with users, and navigate the regulatory landscapes of different countries.

That said, the project’s potential appears to be vast. By creating a universal proof of personhood, World could fundamentally change how we interact online, enhancing security, privacy, and trust. The ability to redistribute wealth through cryptocurrency could also have profound economic implications, particularly in underbanked regions.

However, significant challenges remain. Addressing privacy concerns, ensuring equitable access, and achieving widespread adoption are all hurdles that World will need to overcome as it moves from concept to reality. The coming years will be critical in determining whether World can truly deliver on its ambitious promises.

What Does This Mean for Your Business? 

World’s iris-scanning technology, built to create a global ‘proof of personhood,’ could have profound implications for businesses across numerous sectors. In industries where identity verification is critical, such as financial services, e-commerce, healthcare, and social media, the adoption of such biometric-based systems could revolutionise how businesses authenticate users and protect against fraud. With AI increasingly capable of mimicking human behaviour, ensuring that a customer or user is truly human is becoming an essential requirement for maintaining security and trust.

In the financial sector, for example, banks and payment processors could benefit significantly from World’s technology. Biometric verification systems like the Orb could provide a more secure alternative to traditional passwords or PINs, thereby reducing the risk of identity theft and fraud in transactions. This could also streamline processes for Know Your Customer (KYC) compliance, allowing businesses to verify identities quickly and accurately without relying on physical documents, which can be prone to forgery.

Similarly, e-commerce platforms could use World’s system to ensure that buyers and sellers are legitimate individuals, increasing trust and reducing scams or bot-driven fraud. As online transactions continue to grow globally, having a decentralised, tamper-proof verification system could give businesses a competitive edge by creating a more secure and reliable shopping experience.

Healthcare providers may also benefit from such biometric systems, where patient identity verification is crucial for medical records management and safeguarding sensitive health data. World’s secure iris-scanning technology could help prevent medical identity theft, improve the accuracy of patient records, and ensure that treatments and services are delivered to the correct individual.

In the realm of social media and online communication, the rise of deepfakes and impersonation presents a significant challenge to platform integrity. By integrating World’s iris-scanning system, platforms could drastically reduce the prevalence of bots and fake accounts. Verified users would be more likely to trust the interactions they have online, and platforms could maintain the authenticity of user-generated content.

Also, as the metaverse and virtual interactions continue to grow, companies involved in these emerging sectors could find enormous value in having a system that ensures users are real individuals. This could be particularly useful for businesses involved in virtual events, digital real estate, and immersive experiences where secure identity verification will be essential for building trust.

For businesses dealing with AI-generated content or interactions, integrating a human verification system could differentiate them in an increasingly automated world. It could offer a layer of trust that could be pivotal as AI continues to evolve. Verifying the authenticity of users interacting with AI-powered systems is likely to be a key factor in ensuring smooth human-machine collaborations.

The introduction of Altman’s World iris-scanning technology could, therefore, open up opportunities across a variety of industries that require secure, fast, and private verification systems. By embracing this biometric solution, businesses could not only protect themselves against fraud and misuse but also offer a more streamlined, user-friendly experience to their customers. In the coming years, as AI, automation, and digital interactions continue to grow, these systems could prove to be a cornerstone of trusted business operations, shaping the way we interact in both physical and digital worlds.

In this tech insight, we look at how WhatsApp currently makes money, explore potential reasons why it might introduce charges in the future, compare its revenue model with competing messaging apps, and analyse the possible impact the introduction of any changes could have.

Currently A Free, Seamless Messaging Service (For Personal Users) 

First introduced in 2009, Meta’s end-to-end encrypted messaging app – WhatsApp – has long been a mainstay in global communication, boasting nearly three billion users who enjoy its seamless messaging service at no cost. The app’s widespread appeal rests on factors such as its accessibility and privacy, but with the growing pressure on tech companies to generate revenue and remain sustainable, the question arises will WhatsApp stay free?

How WhatsApp Currently Makes Money 

WhatsApp’s revenue strategy may seem elusive given that personal users are not directly charged, but the app has adopted several methods of monetisation. For example, since Meta (formerly Facebook) acquired WhatsApp in 2014, the platform has shifted from its original subscription model, which charged $0.99 annually, to a business-oriented approach.

The WhatsApp Business API 

WhatsApp generates revenue through its WhatsApp Business API, designed to enable companies to communicate with customers via the app. Businesses can use WhatsApp to send updates, offer customer support, and complete transactions. Although setting up a WhatsApp channel is free, businesses pay for certain interactions, particularly when they initiate a conversation or offer more advanced services. For example, businesses in India (a key market for WhatsApp with an estimated 531.46 million active users!) allow users to purchase bus tickets, book seats, and even make payments directly within the chat thread. In 2023, WhatsApp Business generated approximately $382.6 million, with a large percentage of that coming from the Asia-Pacific region, particularly India.

Conversational Commerce and Advertising 

Meta’s vice president of business messaging, Nikila Srinivasan, has acknowledged that allowing businesses to connect with users has been highly lucrative. For example, the integration of WhatsApp with Facebook and Instagram ads, where businesses pay for links that open chats directly with users, is now generating billions in revenue. This combination of conversational commerce and advertising offers WhatsApp a sustainable source of income while keeping the app free for personal users.

Competing Messaging Apps and Their Revenue Models 

WhatsApp’s approach contrasts with the monetisation models of other popular messaging platforms. Some adopt freemium models, while others rely on advertising or donations. For example:

– Unlike WhatsApp, Signal is a non-profit app renowned for its privacy features. It does not rely on advertising or subscriptions but is funded by donations. A significant boost came from Brian Acton, one of WhatsApp’s co-founders, who contributed $50 million to the app in 2018. Signal’s president, Meredith Whittaker, emphasised their aim to be fully supported by small donors who value privacy and security. Signal now has more than 100 million downloads globally and has approximately 40 million active users. Its user base saw significant growth, particularly after WhatsApp’s controversial privacy policy changes in 2021, which led to a surge in new Signal users seeking a more privacy-focused alternative.

– Telegram, which has 950 million monthly active users globally, has historically relied on investor funding, though it recently introduced a premium subscription service that offers additional features, such as faster downloads, unique stickers, and increased file size limits. While most of Telegram’s core features remain free, this move allows the app to generate revenue without relying on ads.

– Popular among gamers, Discord utilises a ‘freemium’ model. For example, the platform is free to use, but its (estimated 200 million monthly active) users can subscribe to Discord Nitro for a monthly fee, unlocking premium features such as higher-quality video streaming, larger file uploads, and custom emojis.

– Launched in 2011, and with approximately 414 million daily active users worldwide, Snapchat employs a mixed revenue model, incorporating advertising, paid subscriptions, and augmented reality products like its Spectacles. Snapchat generates over $4 billion a year from advertising alone and has more than 11 million paid subscribers to its Snapchat+ service.

Could WhatsApp Charge Users? 

While personal users have not been charged since WhatsApp scrapped its $0.99 annual fee in 2016, the platform may explore other monetisation avenues, particularly if the current model fails to meet revenue expectations.

For example, several potential scenarios could lead WhatsApp to charge users, such as:

– Regulatory pressures. Privacy and data regulations across various regions could force Meta to rethink its monetisation strategy. WhatsApp’s business model, while not reliant on direct user fees, still hinges on user data to an extent, especially through its integration with Facebook and Instagram ads. Any future regulations limiting Meta’s use of data could push WhatsApp to consider subscription-based services.

– Increased operational costs. With nearly three billion users, WhatsApp’s infrastructure costs are significant. If Meta experiences revenue dips or increased costs, a return to subscription-based fees or the introduction of a premium service for advanced features could be explored.

– The expansion of features. WhatsApp continues to enhance its platform, adding features such as the ability to pay through the app, and may charge for premium services in the future. Competing apps, such as Discord and Telegram, have successfully introduced tiered services, and WhatsApp could follow suit.

Examples of some of the latest WhatsApp updates / new features include:

– AI integration. WhatsApp is introducing Meta AI, enabling users to access conversational prompts and answers directly within the app, positioning WhatsApp as more than just a messaging tool. This development hints at future monetisable AI-driven services.

– Image search. WhatsApp’s image search feature, still in beta, helps users verify images by cross-referencing with online sources, offering a step toward combating misinformation and fostering a safer online space.

– Customisation and security. New features like custom chat themes and enhanced privacy controls, including blocking unknown contacts, reinforce WhatsApp’s commitment to both user experience and security, helping it stay competitive in the privacy-conscious market.

– Enhanced video calls. WhatsApp is improving video calls (e.g. with custom backgrounds and filters), aligning itself with platforms like Zoom and Microsoft Teams, thereby enhancing its utility for both personal and professional use.

Adding advanced features like AI integration, image search, and enhanced video calls, for example, could be viewed as leading to WhatsApp charging for premium services. As these updates increase the app’s functionality and appeal, particularly for business or professional users, WhatsApp could introduce a freemium model where basic features remain free, but more sophisticated tools, such as AI-driven services or advanced privacy options, require a subscription or one-time payment. This could be a way for WhatsApp to mirror strategies employed by other messaging apps like Discord and Telegram, where extra features are monetised while keeping core functionalities free.

Potential Impact of WhatsApp Charging Users 

If WhatsApp were to introduce charges, the implications could be significant for the app, its users, competitors, and the market.

For example, in terms of its user base, WhatsApp’s free model has helped it become the dominant messaging platform in many countries. Introducing charges could alienate users, particularly in price-sensitive markets like India and Brazil, where alternatives such as Telegram and Signal have strong footholds. This could lead to a shift towards other free apps.

Competing messaging apps like Signal and Telegram are committed to keeping their core services free, offering an alternative to users frustrated by WhatsApp’s potential fees. If WhatsApp introduces premium features, it could inadvertently bolster its competitors’ user base. However, WhatsApp’s superior integration with Meta’s ecosystem, particularly its advertising and business tools, would likely maintain its appeal for corporate users.

WhatsApp Introducing fees or premium services may also disrupt the messaging app market, currently dominated by free-to-use platforms. If WhatsApp begins charging, other apps might follow suit, leading to an industry shift where freemium or premium models become the norm.

What Does This Mean For Your Business? 

It seems, therefore, that the question of whether WhatsApp will remain free largely hinges on the balance between sustaining its vast user base and generating revenue. Currently, WhatsApp’s business model leverages its substantial corporate clientele, particularly through the WhatsApp Business API and its integration with Meta’s wider advertising ecosystem. This approach allows the platform to stay free for personal users while still drawing significant income from businesses.

However, the continued development of advanced features, such as AI integration and enhanced security options, could prompt WhatsApp to explore freemium or subscription-based models in the future. As the platform adds more value through these sophisticated tools, especially for businesses and professionals, a tiered service could become a logical step. Competing apps like Discord and Telegram have successfully adopted this strategy, offering basic services for free while monetising premium features.

If WhatsApp were to introduce charges, it could disrupt the global messaging landscape, potentially driving users to alternatives like Signal or Telegram, which remain committed to providing free core services. The impact on WhatsApp’s user base, especially in price-sensitive regions, would be significant, but its deep integration with Meta’s advertising and business tools would likely preserve its appeal in the corporate space.

Ultimately, while WhatsApp’s business strategy continues to evolve, its future path may see the introduction of paid features or services, as the platform adapts to an increasingly competitive and regulation-heavy environment. For now, personal users can still enjoy the app’s core functionalities at no cost, but any future changes will undoubtedly reshape the messaging app market.

OpenAI has announced that it is launching a test version of a dedicated Windows app for its popular chatbot ChatGPT.

Announcement

On October 17, OpenAI announced on X that: “Today, ChatGPT Plus, Enterprise, Team, and Edu users can start testing an early version of the Windows desktop app.”

This is a major step in making OpenAI’s AI-powered chatbot more accessible and convenient for a wider range of users.

An Expansion for ChatGPT Users

As enthusiastically highlighted on OpenAI’s developer forum recently, the fact that “ChatGPT Desktop App for Windows is available” means that “One of the most often requested ChatGPT features just went into public beta”.

Business users and educational institutions have long been seeking more seamless ways to integrate AI tools into their workflows and this early access also serves as a public beta test, allowing OpenAI to gather feedback and improve the app before its full release, expected later in the year.

Faster, More Streamlined Access

This means users across various tiers can now have the chance to benefit from faster and more streamlined access to the chatbot, directly from their desktops. OpenAI’s ChatGPT for Windows desktop version aims to enhance the user experience with improved integration, ease of use, and convenient features like the Alt + Space shortcut for quick access.

How to Access the ChatGPT Desktop App

For users eager to test the early version, downloading the ChatGPT desktop app is straightforward. The app can be found on the official OpenAI download page here – https://openai.com/chatgpt/download/ . However, it’s important to remember, as previously mentioned, access is currently restricted to certain premium plan users (those on Plus, Enterprise, Team, or Edu plans). While most Windows 10 machines should be able to run the app, users are advised to check with their IT departments, as company policies may affect accessibility.

More Convenient Than Web Version

Installing the desktop app offers Windows users a convenient alternative to using the web version of ChatGPT, removing the need for browser logins and offering direct integration with the Windows environment. This has the potential to significantly reduce ‘friction’ for frequent users, especially those who rely on ChatGPT for professional or academic purposes.

Features of the Early Version

OpenAI’s desktop app for Windows promises several key features designed to improve productivity and usability. One of the most notable is the ability to use ChatGPT across multiple formats, including email, screenshots, and files directly from the PC. This offers a level of integration that the web-based version can’t really match, especially for those who need to reference or interact with documents and data in real time.

For mobile users, there’s a similar level of functionality, with the app supporting chats on the go and voice conversations (though the desktop version currently lacks this voice capability). The early Windows app, however, does not yet support some of the advanced features found in other clients. For example, OpenAI’s voice mode and certain GPT Store integrations are still in development and are expected to roll out in future updates.

OpenAI has also confirmed that the desktop app will include access to OpenAI o1-preview, the company’s latest and most advanced model. This means that users testing the Windows app will benefit from the newest improvements in AI capabilities, giving them access to a more advanced and efficient version of ChatGPT.

Limitations and Considerations

While the early release of the desktop app is a promising development, there are, however, some important limitations to be aware of. As mentioned, the app currently lacks voice support, including the highly anticipated Advanced Voice Mode, which has been a major feature in mobile versions. Also, certain integrations with OpenAI’s GPT Store i.e., where users can access third-party plugins and tools, are not yet functional within the desktop environment. These features are expected to arrive with the full version of the app, which is expected for release by the end of the year.

Another consideration is that the app is still just in its beta phase. Users should, therefore, be prepared to encounter bugs or performance issues during testing, and OpenAI has made it clear that feedback is crucial during this period. Users testing the app are encouraged to report any issues they experience, as this will help improve the final product.

For organisations (particularly those in the Enterprise or Edu tiers), it’s also important to consider internal IT policies. Some companies may restrict the installation of new software, and users may need permission from their IT departments before downloading the app. OpenAI has said that access may depend on these policies, so it’s worth verifying with your organisation if you encounter any access issues.

A Closer Look at Business and Educational Applications

The introduction of the Windows desktop app opens up new possibilities for businesses and educational institutions. For corporate teams using the Enterprise or Team plans, the ability to directly interact with ChatGPT on their desktops could, for example, help streamline tasks such as managing emails, analysing files, and gathering insights from large datasets. The app’s capacity to handle screenshots and files also looks like offering a versatile way for professionals to work across different formats without needing to leave their desktop environment.

In the education sector, the Windows app could be really helpful for teachers, administrators, and students. Edu users could, for example, use ChatGPT to assist with research, project collaboration, and communication, all within a single app that integrates with their daily tasks. With the ability to chat about files and screenshots, students and educators can collaborate on assignments or projects more efficiently, particularly in remote or hybrid learning environments.

Also, the inclusion of the OpenAI o1-preview model means that users will have access to cutting-edge AI tools, and the model’s improved reasoning and language capabilities could really support tasks such as drafting academic papers, conducting research, or even tutoring.

Future Updates and What to Look Forward To

While the current version of the ChatGPT desktop app already has plenty of useful features, OpenAI has made it clear that this is only the beginning. Future updates should bring a range of enhancements, including full integration with the GPT Store and the introduction of Advanced Voice Mode, which will likely make the desktop app even more versatile.

The rollout of these updates is expected to coincide with the general release of the app (later this year – no exact date’s been given), which will expand access to more users and potentially introduce new subscription tiers or pricing models. This could make ChatGPT’s desktop version more widely accessible, particularly to those who are not currently on the premium plans.

What Does This Mean For Your Business?

For businesses, the early access to OpenAI’s Windows desktop app for ChatGPT presents an opportunity to enhance efficiency, streamline operations, and stay competitive. With the ability to access ChatGPT directly from the desktop, users can more seamlessly integrate AI capabilities into their daily workflows, e.g., whether it’s handling emails, reviewing documents, or managing customer queries. The app’s ease of use, coupled with its ability to interact with various file formats, could mean that businesses can increase productivity without the constant back-and-forth of switching between platforms.

For organisations already leveraging AI in their operations, this development promises faster access to cutting-edge technology and a more integrated user experience. The ability to test the app during its beta phase allows businesses to be at the forefront of innovation, providing valuable feedback to shape its final version. This could be particularly useful for businesses that rely on AI for data analysis, content creation, or customer engagement, as the improvements brought by OpenAI’s latest model will help deliver more accurate and efficient outcomes.

Also, the app’s forthcoming updates, such as Advanced Voice Mode and GPT Store integrations, should offer even more versatility. For example, businesses looking to integrate voice-driven interactions or third-party plugins into their operations could really benefit from these enhancements, allowing for more dynamic customer service capabilities and automation tools. The eventual general release (assumed to be sometime in the next couple of months) will open the door to wider access and potentially more pricing options, thereby making it easier for businesses of all sizes to perhaps incorporate ChatGPT into their daily activities.

Ultimately, the ChatGPT Windows desktop app positions businesses to utilise AI more intuitively and effectively, potentially giving them an edge in a rapidly evolving technological landscape.