The findings of the World Economic Forum’s (WEF) Future of Jobs Report 2025 show that although the rapid rise of AI is reshaping the future of work, hands-on professions like plumbing look likely to remain largely untouched by the digital revolution.

The Report

WEF’s Future of Jobs Report 2025 was based on insights from over 1,000 employers representing more than 14 million workers across 22 industry sectors and 55 economies, and sheds light on how AI is influencing employment trends. It confirms both the risks and opportunities workers face as automation accelerates across industries.

The AI Divide Creating Winners and Losers in the Job Market

The report’s findings indicate that, as AI continues to evolve, it is creating a clear divide in the job market. For example, the report identifies roles requiring creativity, complex decision-making, or human interaction as safer from automation, while repetitive, clerical roles face steep declines. Among the most at-risk professions highlighted are data entry clerks, bank tellers, and administrative assistants, with job displacement expected to reach 92 million roles by 2030!

The report notes that, “Half of employers plan to reorient their business in response to AI” with 40 per cent anticipating workforce reductions as tasks become automated. On the other hand, two-thirds of companies plan to hire talent with AI-specific skills. This apparent duality highlights the transformative potential of AI, i.e. as a disruptor for some people, and as an enabler for others.

Adapt or Be Left Behind

AI’s influence is not just about replacing jobs but it’s redefining the skills workers need to thrive. It appears from the report that employers will be increasingly looking for expertise in AI and big data, networks and cybersecurity, and technological literacy, as these skills become essential to navigating the growing dominance of digital technologies in workplace transformation. However, resilience, flexibility, and creative thinking remain equally critical.

Skills Outdated by 2030

One statistic of note from the report for many in the workforce is that employers surveyed expect nearly 39 per cent of existing skill sets to become outdated by 2030, thereby highlighting the urgent need for reskilling and upskilling.

The report also estimates that if the world’s workforce were condensed into 100 people, 59 would require retraining within the next five years, emphasising the scale of transformation underway.

A Mixed Outlook for Job Creation

While fears of job loss dominate headlines, the report, thankfully, paints a more nuanced picture. It seems that, on the upside, the churn caused by AI and other macrotrends is expected to result in 170 million new jobs globally by 2030, thereby offsetting much of the displacement and yielding a net gain of 78 million roles.

1 in 5 Jobs to Experience Significant Change

The report also highlights how “On current trends over the 2025 to 2030 period, job creation and destruction due to structural labour-market transformation will amount to 22 per cent of today’s total jobs”. This means one in five jobs will experience significant change over the next five years.

Growth Sectors

Some of the key growth sectors identified by the report include technology-related roles (e.g. AI and Machine Learning Specialists, Big Data Analysts) and green economy jobs, such as Renewable Energy Engineers and Electric Vehicle Specialists. The care economy is also set to flourish, with nursing professionals, social workers, and personal care aides in high demand due to ageing populations.

Hands-On Roles Are Thriving

For jobs requiring physical skill and on-site presence, according to the report, the future looks secure. It seems that professions like plumbing, construction, delivery driving, and farming are set to see significant growth, according to the WEF. These roles remain shielded from AI disruption because they demand physical dexterity, adaptability, and complex problem-solving, i.e. traits that current AI and robotics cannot replicate. As the report highlights, hands-on roles, along with those in care and education, are among the most resilient as the workforce evolves.

Also, jobs in the education sector, including secondary and higher education teachers, are expected to grow as demographic shifts increase demand for skilled educators in regions with expanding working-age populations.

Macrotrends Shaping Work

For perspective and context, it’s important to note that although AI adoption is growing rapidly, AI is just one of the many forces at play. For example, the report also outlines five key macrotrends driving labour market transformation, which are:

1. Technological change. AI, robotics, and automation are driving rapid shifts in work practices and job requirements.

2. Green transition. Climate-change mitigation efforts are spurring demand for roles like Renewable Energy Engineers and Environmental Scientists.

3. Demographic shifts. Ageing populations in high-income countries are increasing demand for healthcare and social care workers, while expanding working-age populations in developing nations boost opportunities in education and talent management.

4. Economic uncertainty. Rising costs of living and inflation are causing businesses to rethink their workforce strategies.

5. Geoeconomic fragmentation. Trade restrictions and geopolitical tensions are reshaping supply chains and influencing workforce trends.

Human-Machine Collaboration

The Future of Jobs Report 2025 also highlights a shift in how work is performed, with 47 per cent of tasks currently done by humans alone expected to decrease to just 33 per cent by 2030. Instead, it’s predicted that tasks will increasingly rely on automation and human-machine collaboration.

This trend presents both challenges and opportunities. While automation will handle repetitive tasks, augmented roles (i.e. where humans and machines work together) are expected to redefine productivity across sectors.

Not All Regions or Industries Are Equal

According to the report, the impact of these trends varies widely by region and industry. For example, advanced economies are leading the adoption of AI and green technologies, while developing nations, particularly in Sub-Saharan Africa and parts of Asia, are focused on education and talent development to capitalise on their growing working-age populations.

Industries like telecommunications and finance are racing ahead in automation, while more human-centric sectors like healthcare and education emphasise augmentation and workforce training.

No Profession Is Entirely Immune

The message from the Future of Jobs Report 2025 is clear – no profession is entirely immune to change. While plumbers may be safe for now, all workers must remain vigilant, adaptable, and ready to acquire new skills as technology continues to evolve.

What Does This Mean For Your Business?

The findings of the WEF’s Future of Jobs Report paint a picture of a rapidly transforming labour market. While hands-on professions like plumbing may appear secure for now, the broader message of the report is one of inevitability, i.e. change will come and no industry or profession can remain entirely untouched by the waves of technological and economic disruption.

The reassurance for those in manual and human-centred roles lies in the limitations of current AI and robotics. These technologies, while impressive, cannot yet replicate the physical dexterity, nuanced decision-making, or adaptability required in jobs such as plumbing, farming, and caregiving. However, even these sectors are not immune to ancillary changes brought about by economic pressures, demographic shifts, and broader technological trends.

At the same time, the report highlights the urgency of adaptation across the workforce. The growing demand for AI-specific skills and the prediction that nearly 40 per cent of current skill sets will become outdated by 2030 indicate a clear need for reskilling and upskilling at an unprecedented scale. Workers who embrace technological literacy and cultivate traits like creativity, resilience, and flexibility will find themselves better positioned to thrive in an increasingly automated world.

For industries and regions, the picture is more complex. Advanced economies are accelerating the adoption of AI and green technologies, while developing nations focus on demographic dividends and educational reforms to harness their expanding working-age populations. This uneven development means opportunities and challenges will not be evenly distributed, adding another layer of complexity to an already dynamic global labour market.

Also, the concept of human-machine collaboration is a central theme in the report, thereby offering a glimpse into the potential future of work. It seems that rather than displacing human labour entirely, automation and AI could complement and enhance human capabilities, enabling greater productivity and innovation. However, achieving this balance will depend on proactive investment in skills.

The WEF’s Future of Jobs Report, therefore, shows that while there is a risk of displacement, there is also significant potential for growth and reinvention. The message is that workers in all sectors must be ready to navigate this new landscape, embracing the opportunities and preparing for the challenges. For now, plumbers may remain safe, but vigilance, adaptability, and a willingness to evolve will be essential.

Following CES 2025 in Las Vegas, which showcased a plethora of innovative gadgets and technologies offering a glimpse into the future of consumer electronics, here’s a selection of standout products that captured attention at this year’s event.

Samsung’s Gesture-Controlled TVs

Samsung unveiled an innovative method to control their TVs using a smartwatch, specifically the Galaxy Watch. The Quick Remote feature allows users to manage their TVs through simple wrist gestures, thereby eliminating the need for a traditional remote, smartphone, or voice commands. Samsung says this feature will be initially available for Galaxy Watch 4 or later models and is compatible with its upcoming 2025 TVs, with possible extensions to earlier models.

Nékojita FuFu, The Mug-Cooling Robot!

If you’ve ever looked forward to a hot drink and then found, annoyingly, that it’s too hot to drink, Japanese startup Yukai Engineering have made Nékojita FuFu, a $25 robot that cools drinks by mimicking human blowing techniques! The device offers various modes, such as “Look at That!” and “The Princess,” each with distinct blowing patterns to cool beverages efficiently. It’s a novel and, you’d have to say, quite a niche product for those seeking the perfect sip temperature without the wait.

Kirin’s Electric Salt (No Salt) Spoon

Among the more curious inventions at CES 2025 was the Electric Salt Spoon by Japanese brewer Kirin. This $200 spoon uses a low electrical charge to stimulate taste buds, creating the illusion of saltiness without adding actual salt! Aimed at individuals on low-sodium diets, it offers a potential solution for those seeking flavour without compromising health.

A Robotic Puppy for Dementia Patients

Jennie, a robot puppy designed by US company Tombot Inc. to aid individuals with dementia, was showcased as a source of emotional comfort. This companion robot, from a company that specialises in creating realistic robotic animals, aims to provide the benefits of pet therapy without the responsibilities of caring for a live animal, thereby potentially improving the quality of life for its users.

Samsung’s Transparent TV

Also at CES 2025, and for those who really don’t like any visual clutter in a room, Samsung’s Transparent TV can blend in with the background of your room when not in use, appearing as a transparent piece of glass in a frame. The design uses Micro LED technology, making the line between content and reality virtually indistinguishable. That said, you’d be forgiven for thinking that it may only stay invisible if you regularly dust it.

Another product along similar lines from Samsung shown at CES was the Frame Pro TV, which seamlessly transitions from a television to a piece of art when not in use. With customisable frames and a vast library of artworks, rather than being invisible, this TV is designed to stand out – but not as a TV.

Brisk It Zelos 450 Smart Grill

The Brisk It Zelos 450 Smart Grill from California-based Brisk (which specialises in high-tech smart wood pellet grills) is equipped with generative AI to monitor and adjust cooking processes. This innovation ensures perfectly grilled meals by automatically controlling temperature and cooking times, appealing to both novice and seasoned grill enthusiasts.

A Walking Side Table Lamp?

Mi-Mo, a walking side table lamp from Jizai, a robotics company based in Japan, adds a touch of whimsy to home decor. This mobile piece of furniture can actually follow users around, providing illumination wherever it’s needed, thereby providing an interesting example of the blend of functionality and novelty appearing at CES 2025 this year.

Halliday’s AI Smart Glasses

These AI Smart Glasses from Shenzhen, China-based tech startup Halliday, integrate digital displays and AR directly into the user’s field of vision, thereby offering a transformative hands-free experience. Designed for everyday use, the advanced glasses provide real-time navigation assistance, instant translations, and on-the-go notifications, making them an invaluable tool for both professionals and casual users.

The Roto VR Explorer Gaming Chair

UK-based VR accessories company Roto VR, in collaboration with Meta, introduced the Roto VR Explorer, a groundbreaking gaming chair designed to enhance virtual reality experiences. Equipped with “look and turn” technology, the chair automatically rotates in the direction the user is facing, thereby preventing the ‘motion sickness’ often associated with VR. Also, its haptic feedback provides full-body vibrations, further immersing users into virtual environments. The chair has also been given an ergonomic design to ensure comfort during extended gaming sessions, and it’s compatible with over 400 games and applications available on the Meta Quest store.

Air Purifier Meets Cat Furniture

South Korean electronics giant LG introduced the AeroCat Tower, an air purifier cleverly integrated with a cat bed! This innovative device not only purifies the air but also offers a comfortable resting spot for feline companions. Equipped with advanced sensors, it monitors the cat’s health and weight, sending real-time insights to the owner’s smartphone via LG’s ThinQ smart home platform, blending pet care with cutting-edge technology.

Anker’s 140W GaN Wall Charger

Anker, a Chinese electronics company based in Changsha, Hunan, has introduced a 140W GaN Wall Charger that goes beyond basic charging. Featuring two high-power USB-C ports capable of charging laptops, a third USB-C and a USB-A port for simultaneous device charging, it’s a versatile solution for multi-device users. Its standout features include an integrated display for real-time temperature and power data and an innovative design that keeps it stable when connected to multiple cables. Compact and efficient, it’s priced at $79.99 and caters to those needing a high-performance charging solution.

Roborock’s Saros Z70 Multifunctional Robot Vacuum

Chinese technology company Roborock (Beijing) showed off their Saros Z70 robot vacuum. Known for their innovative home robotics, Roborock has pushed boundaries with this model, which goes beyond floor cleaning. For example, equipped with a five-axis mechanical arm, the Saros Z70 can pick up objects, collect laundry, and assist with tidying spaces, making it a groundbreaking step toward fully autonomous household chores in the growing smart home market.

The Needle-Free Injection Device

Reminiscent of Star Trek, Dutch company FlowBeams showcased a needle-free injection device that delivers a thin jet of liquid directly into the skin! With a radius of only 25 micrometres, the jet is about one-tenth the size of a typical needle, potentially revolutionising medical and cosmetic procedures by offering a painless alternative to traditional injections.

The Petal AI Nature Camera

Bird Buddy, a company with offices in Wilmington, Delaware, USA, and Ljubljana, Slovenia, specialises in smart bird feeders that notify users of visiting birds, capture their photos, and help organise them in a user-friendly collection. At CES 2025, Bird Buddy showcased the Petal, an AI-powered nature camera designed to capture images and videos of backyard flora and fauna. This device allows users to connect with nature through their smartphones, offering a unique blend of technology and wildlife observation.

Next-Gen Productivity With Dell and HP Unveiling Cutting-Edge Tech

Dell and HP unveiled a suite of cutting-edge products tailored to professionals seeking enhanced productivity and efficiency. Dell introduced its UltraSharp 32 6K Monitor (U3224KB), a high-resolution display with IPS Black technology that delivers deeper blacks and superior colour accuracy. Designed for content creators and remote workers, it also features a built-in 4K HDR webcam for seamless video conferencing. Meanwhile, HP showcased multiple innovations, starting with the EliteBook Ultra G1i, an ultra-light laptop designed for mobility and productivity, incorporating AI-powered features like adaptive performance tuning and intelligent security. The HP OmniStudio X, an all-in-one AI-powered PC, was another standout, boasting a 31.5-inch 4K display, 12-core Intel® Core™ Ultra 7 258V processor, and advanced multitasking capabilities. For demanding professionals, the HP ZBook Ultra G1a, powered by AMD Ryzen AI Max Pro processors, provided robust performance and AI-enhanced workflows. Finally, HP introduced the Thunderbolt 4 Ultra 280W G6 Dock, a versatile docking solution with multiple ports to streamline connectivity and optimise workspace functionality.

Best AI & Overall

At CES 2025, Nvidia took the top honours, winning “Best AI” and “Best Overall” awards from the CNET Group and CTA for its groundbreaking Cosmos AI model. This advanced technology, designed to revolutionise robotics and autonomous vehicles through sophisticated simulation capabilities, solidified Nvidia’s leadership in AI innovation. Also, the company’s RTX 50-series GPUs were recognised as one of the best gaming highlights of the event, showcasing their cutting-edge advancements in graphics and performance. These accolades underscore Nvidia’s pivotal role in shaping the future of AI, gaming, and autonomous technology.

Nvidia also announced a landmark partnership with Toyota at CES 2025, marking a significant step forward in autonomous vehicle technology. The collaboration involves integrating Nvidia’s Drive Hyperion 9 platform into Toyota’s next generation of vehicles.

What Does This Mean For Your Business?

CES 2025 has once again showcased a diverse array of products and trends that highlight the direction the tech industry is heading. From AI-driven solutions to sustainable designs and quirky novelties, the event painted quite a vivid picture of how technology is increasingly interwoven into all aspects of our lives, workplaces, and environments.

One of the most striking messages this year was, of course, the omnipresence of AI. No longer confined to niche applications, AI appears to have become a central component of everything from consumer gadgets to enterprise-level tools. Whether it’s Nvidia’s Cosmos AI model driving advancements in robotics and autonomous vehicles or HP and Dell incorporating AI into laptops and PCs for optimised performance, the integration of AI is now the rule, not the exception. This trend highlights the shift towards technology that adapts, learns, and anticipates user needs, creating a seamless bridge between functionality and personalisation.

Equally prominent was the focus on sustainability and health. Products like the Electric Salt Spoon and Roborock Saros Z70 demonstrated how innovation can address global challenges like health management and resource efficiency, while devices like the needle-free injection system from FlowBeams highlighted the role of technology in making medical care less invasive and more accessible. These developments reflect a growing recognition that technology must not only improve convenience but also contribute positively to societal and environmental wellbeing.

The continued evolution of smart home technology also featured heavily, with companies like Samsung, LG, and Jizai pushing boundaries in blending practicality with personalisation. Gesture-controlled TVs, multifunctional devices like the AeroCat Tower, and even whimsical gadgets like Mi-Mo, the walking side table lamp, illustrate how smart home innovations are now about more than automation, i.e. they’re about creating environments that are as dynamic as the people who live in them.

Another key takeaway was the rise of products designed to surprise and delight. CES remains a platform where bold, unconventional ideas like robotic pets and beverage-cooling robots are given the chance to shine. These devices, while not always practical, speak to the boundless creativity of the tech world and its ability to imagine entirely new possibilities.

The overarching theme of CES 2025 could, therefore, be summed up as “technology with purpose.” Whether enhancing productivity for professionals, improving quality of life for consumers, or addressing global challenges, the innovations on display this year were not just about what technology can do, but what it can do for us. As businesses and consumers alike navigate this rapidly evolving landscape, the lessons from CES 2025 serve as a reminder to stay curious, adapt to emerging trends, and above all, focus on technology that delivers meaningful impact.

With rollable laptops (featuring extendable screens) set to become the latest breakthrough in portable computing, we look at what they are and the unique benefits they offer.

From Basic Clamshell To Rollable

For decades, it seems laptops have adhered to a basic clamshell design. The industry may have seen incremental advances in processing power, battery life, and screen resolution, but the fundamental form has remained unchanged. In 2025 though, rollable laptops look set to disrupt this status quo with their transformative technology.

What Are Rollable Laptops?

Rollable laptops are devices with screens that can vertically extend, i.e. the screen literally unfurls from within the laptop, offering an almost 50 per cent increase in usable space. With rollable laptops, users can choose to switch from a conventional-sized display to one that is significantly larger. For example, Lenovo’s newly unveiled ThinkBook Plus Gen 6 Rollable expands from a standard 14-inch display with a 5:4 aspect ratio to a 16.7-inch screen with an 8:9 aspect ratio.

The Big Idea

The idea behind them is that users get the flexibility of a larger workspace when needed, without sacrificing portability or significantly increasing device weight and bulk. It’s a game-changer for multitaskers, professionals, and anyone who’s ever struggled with a cramped laptop screen.

What Are The Benefits For Users?

Unlike foldable laptops, which hinge open to provide a larger display, the ability of rollable laptops to expand the screen real estate by vertically extending the display can be particularly beneficial for tasks that require scrolling or a vertical orientation, e.g. coding, document editing, or data analysis. It’s claimed that the extended screen may also encourage better posture and reduce neck strain, as the taller display means users can keep their heads up.

In essence, the rollable laptop idea creates an entirely new workspace dynamic. For example, split-screen multitasking becomes more efficient, as users can comfortably arrange multiple windows without overlapping, and the added height is also ideal for creative professionals who work with vertical timelines or need extra space for tools and palettes.

The Technology Behind the Rollable Feature

The tech at the heart of this innovation is the rollable OLED display technology developed by Samsung Display. These screens use Samsung’s Eco² OLED™ technology, which reduces panel thickness and power consumption by integrating the polariser function directly into the panel. This approach not only makes the screens thinner and lighter but also enhances energy efficiency (a key factor for portable devices).

The display’s ability to roll out and retract seamlessly is supported by advanced materials and a robust mechanical design. According to Youngseok Kim, Vice President and Head of Samsung Display IT Sales, “As the rollable display extends, it may experience stress, but based on our foldable mass-production experience, we have designed to ensure durability in our rollable products.”

This rollable mechanism relies on precision engineering, ensuring the screen remains smooth, wrinkle-free, and durable even after repeated use. Samsung’s expertise in foldable smartphone screens has clearly informed their approach, allowing them to tackle challenges such as material flexibility and long-term reliability.

Who’s Making Them?

Samsung and Lenovo are at the forefront of the rollable laptop revolution. For example, Lenovo showcased its ThinkBook Plus Gen 6 Rollable at CES 2025, describing it as the “world’s first rollable display AI PC.” The company plans to launch the laptop globally in June 2025.

This collaboration highlights the intersection of cutting-edge hardware and software. Lenovo’s expertise in creating productivity-focused laptops, combined with Samsung’s pioneering display technology, has resulted in a device that promises to set new standards for mobile computing.

Unique Benefits

Rollable laptops, therefore, will offer users several unique benefits, which are:

– Enhanced productivity. The ability to expand the screen gives users additional space for multitasking, making it easier to work on multiple documents, spreadsheets, or creative projects simultaneously.

– A compact design despite the larger screen space. When not in use, the rollable screen retracts, maintaining the laptop’s slim and portable profile.

– Improved ergonomics. The taller screen encourages better posture by allowing users to raise their gaze, reducing neck and shoulder strain.

– An innovative user experience. Features such as gesture controls and AI integration (like Lenovo’s AI assistant, Lenovo AI Now) should make rollable laptops more intuitive and adaptable to users’ needs.

Costs and Availability

As may be expected of a major innovation, rollable laptops are entering the market at a premium price. At $3,499, the ThinkBook Plus Gen 6 Rollable is significantly more expensive than most traditional laptops. This price reflects the cutting-edge technology and engineering involved in creating such a device, as well as its premium positioning within the market.

Samsung Display says it will begin mass production of rollable OLED panels in April 2025, a crucial step in bringing these devices to consumers. Lenovo’s global launch, scheduled for June 2025, suggests that the company aims to capitalise on early interest and establish itself as a leader in this niche market.

Potential Challenges

Despite the excitement, rollable laptops are not without their potential drawbacks and challenges. For example, durability is a concern, as moving parts and flexible screens are inherently more vulnerable to wear and tear. While Samsung assures that its rollable displays are built to withstand stress, their long-term reliability remains to be seen. There may also be concerns about how well the rollable mechanism will hold up under daily use, and whether the software experience can fully leverage the benefits of the extended screen.

Another issue is, of course, the price. At nearly £3,000, these devices are likely to be out of reach for many consumers, limiting their appeal to a niche market of professionals and early adopters.

Also, the technology itself could be considered to be still in its infancy, relatively speaking.

What Could It Mean For The Market?

If rollable laptops prove popular, they could set a new standard for portable computing. By blending compact design with versatile functionality, these devices could attract professionals, creatives, and business users looking for an edge in productivity. Their success could also encourage further innovation in flexible display technology, potentially leading to more affordable and durable solutions over time.

Eric Yu, SVP of Lenovo’s Intelligent Devices Group, has conveniently summed up the company’s vision for rollable and its positioning, saying: “With devices like the ThinkBook Plus Gen 6 Rollable, we’re delivering cutting-edge AI capabilities, sleek designs, and unparalleled performance for today’s hybrid workforce.”

As this technology gains traction, it could, therefore, usher in a new era of laptops that adapt to the needs of their users in ways that were previously unimaginable.

What Does This Mean For Your Business?

With rollable laptops poised to hit the market in 2025, their arrival could be a transformative moment in portable computing. These devices are designed to blend innovative design with practical benefits in order to address the perennial demand for more screen ‘real estate’ without compromising portability. Yet, as with any major technological leap, there are some complexities to consider.

One of the most compelling aspects of rollable laptops is their promise of enhanced functionality for a diverse range of users. From professionals managing intricate workflows to creative minds seeking expansive digital canvases, the versatility offered by an extendable screen is likely to be very tempting. At the same time, the technology’s ability to improve ergonomics, by promoting better posture through taller displays, speaks to a thoughtful design ethos. However, these benefits clearly come at a cost, both financially and possibly in terms of durability concerns (we don’t know yet). Early adopters will need to weigh the allure of cutting-edge innovation against the practicalities of daily use and long-term reliability.

As the ThinkBook Plus Gen 6 Rollable prepares for its global launch, Lenovo and Samsung Display have staked a significant claim on this emerging market. Their collaboration highlights a blend of hardware ingenuity and display technology expertise, setting a high benchmark for competitors. But the relatively high price point (around the £3,000 mark) suggests this initial wave of rollable laptops is aimed squarely at a premium audience. While this may limit accessibility, it also establishes rollable devices as aspirational products that showcase the potential of flexible display technology.

The road ahead for rollable laptops will likely hinge on how well manufacturers address challenges like durability and the ability to perfect the software to fully exploit the expanded screen’s potential. It’s worth noting, however, as the technology matures, economies of scale should make these devices more affordable, opening the door for broader adoption. The success of rollable laptops may also inspire further innovation in flexible displays, potentially influencing other categories of consumer electronics.

Rollable laptops, therefore, may represent more than just a new product category, i.e. they signal a shift in how we conceptualise portable computing. They offer a glimpse into a future where technology adapts seamlessly to the diverse needs of its users. Whether this potential can be fully realised remains to be seen, but it’s clear that rollable laptops are a bold step forward in the evolution of personal computing.

Meta has begun testing a new feature in Germany, France, and the US that allows users of Facebook Marketplace to browse eBay listings directly on the platform, while completing their transactions on eBay.

Collaboration

The pilot programme, announced on Wednesday, represents a striking collaboration between two major platforms in the e-commerce space. By integrating eBay’s listings into Facebook Marketplace, Meta claims the change will benefit both buyers and sellers. Marketplace users gain access to an expanded array of listings, while eBay sellers can reach a larger audience via Facebook’s vast user base.

Why Is Meta Doing This?

Being a little cynical about Meta’s claims around the benefits of the joint-venture, the motives for the partnership are rather less consumer-minded and more legislative. The move comes as Meta faces significant regulatory scrutiny from the European Commission, which recently fined the tech giant €840 million (£725 million) over alleged anti-competitive practices involving Marketplace. The landmark ruling by the European Commission accused Meta of abusing its dominant position by tying Facebook Marketplace to its main social network. Regulators argued that this practice stifled competition by forcing Facebook users to interact with Marketplace, thereby disadvantaging rival platforms.

What Does Meta Say About It?

In a statement on its website, accompanying the announcement, Meta has denied any wrongdoing and has appealed the decision, but is complying with the ruling in the interim.

Meta says, “While we disagree with and continue to appeal the European Commission’s decision on Facebook Marketplace, we are working quickly and constructively to build a solution which addresses the points raised.” This test could, therefore, serve as part of that solution, while also appealing to consumer demand.

What Will the New Feature Look Like?

The integration essentially allows Facebook Marketplace users to browse listings from eBay without leaving Facebook’s interface. However, transactions will still take place on eBay’s platform, with Facebook acting purely as a discovery tool. Meta describes the collaboration as a way to “benefit people using both platforms.”

For users, the change is expected to enhance the shopping experience by offering a wider range of products without needing to search across multiple platforms. Meanwhile, eBay sellers stand to gain increased visibility among Facebook’s estimated 2.96 billion monthly active users.

What Does This Mean for the Market?

Meta’s move has wide-ranging implications for the e-commerce landscape. By cooperating with eBay, the company appears to be shifting its strategy to address regulatory concerns while maintaining Marketplace’s relevance. At the same time, this test may herald a broader trend towards platform interoperability, where marketplaces collaborate to offer consumers a seamless experience.

For eBay, the collaboration could provide a significant boost. Although eBay remains a major player in online commerce, it has faced stiff competition from the likes of Amazon and newer entrants such as Vinted. The company’s blog post about the partnership reflects optimism: “We’re thrilled to announce that we’re adding Facebook Marketplace to the growing roster of channels where your listings can be found.”

However, some analysts question whether this partnership will create genuine value for Meta. While the integration may placate regulators, it also dilutes Marketplace’s autonomy by relying on a rival’s inventory. Critics suggest this could undermine Marketplace’s position as a competitor in the e-commerce space.

Regulatory Battles in Europe

The integration of eBay listings comes after years of scrutiny into Meta’s practices in Europe. In November 2024, the European Commission imposed a record fine of €840 million on Meta for allegedly tying Facebook Marketplace to its core platform in a way that harmed competition. Regulators argued that Marketplace’s integration with Facebook allowed Meta to unfairly leverage its dominance in social media to strengthen its classified ads service.

Meta strongly contests these claims. In its response to the fine, the company argued that Facebook Marketplace meets a clear consumer demand and that users are free to ignore it if they choose. “The reality is that people use Facebook Marketplace because they want to, not because they have to,” Meta said, pointing out that the platform operates in a highly competitive market where incumbents like eBay, Subito, and Vinted have continued to thrive.

Meta’s compliance with the ruling has not deterred its criticism of the European Commission’s approach. The company claims the decision “ignores the market realities” and protects incumbent platforms at the expense of innovation. Nonetheless, the new collaboration with eBay could help Meta demonstrate its willingness to address regulators’ concerns.

What Are the Critics Saying?

While the pilot programme has been framed as a win-win for both platforms, it is not without controversy. Some commentators argue that the initiative is less about consumer benefit and more about appeasing regulators. By sharing Marketplace’s space with eBay, Meta risks blurring the lines between its own offerings and those of a competitor, potentially diminishing its control over user engagement.

Others have raised concerns about the potential for data misuse. Although Meta has stressed that advertisers’ data from rival marketplaces will not be used to benefit Facebook Marketplace, the integration with eBay could prompt renewed scrutiny of Meta’s data practices.

There are also questions about how sustainable the partnership will be in the long term. If the test proves successful, it may set a precedent for similar collaborations. However, critics note that this could also dilute Marketplace’s unique value proposition, particularly if users begin to view it as merely a conduit for other platforms.

Financial Impact

It seems that the announcement has already had an impact on the stock market. For example, on the day of the announcement, eBay’s share price jumped by over 5 per cent, reflecting investor optimism about the partnership’s potential to drive sales. In contrast, Meta’s shares dipped slightly, indicating a more cautious response from investors.

Meta has not disclosed how it plans to monetise the integration, but analysts speculate that the company may eventually explore advertising opportunities or commission-based revenue models. For now, the focus appears to be on addressing regulatory concerns and enhancing user experience.

What Does This Mean For Your Business?

The test of eBay listings on Facebook Marketplace encapsulates the intersection of regulatory pressure, platform evolution, and shifting market dynamics. At its core, this move highlights Meta’s need to balance compliance with European Union antitrust requirements while striving to maintain the relevance and utility of Facebook Marketplace. For users and sellers, the pilot programme promises some tangible benefits, offering a more expansive shopping experience and broader exposure, respectively. However, its long-term implications for the e-commerce landscape remain less clear.

Meta’s willingness to collaborate with a direct competitor like eBay reflects some adaptability and, of course, its need to resolve regulatory matters constructively. The European Commission’s hefty fine and pointed criticisms highlight the scrutiny faced by dominant tech companies in ensuring fair competition (which many would say is necessary). By integrating eBay’s listings, Meta can address regulators’ concerns about its practices while potentially pioneering a model of platform interoperability that could redefine how online marketplaces interact.

However, the collaboration raises questions about Meta’s strategic direction. Some critics argue that sharing Marketplace’s space with eBay may blur the platform’s identity and dilute its competitive edge. Also, the reliance on eBay’s inventory could be seen as a concession that compromises Meta’s autonomy within the e-commerce sphere. The concern that this initiative is more about regulatory appeasement than consumer value adds a layer of scepticism, particularly given the potential for increased scrutiny of data practices and platform oversight.

Financially, the early market reaction reflects a divergence in sentiment. For example, while eBay’s stock surged with the promise of heightened visibility, Meta’s slight dip suggests investor caution about the broader impact on its Marketplace strategy. The test, if expanded or monetised, could alter revenue streams for both companies, but whether these gains offset risks to their respective brands is yet to be seen.

The collaboration could be said to highlight a broader shift in how major platforms navigate regulatory and competitive pressures. Whether this initiative proves to be a stepping stone for innovative partnerships or a cautionary tale of compromise will depend on its execution and reception. For now, Meta’s eBay integration represents a pivotal experiment that balances an immediate need for compliance with the potential for reshaping the e-commerce landscape.

Apple is under fire for its AI-powered news alerts, with critics urging the tech giant to withdraw the feature over concerns about misinformation and inaccurate summaries.

Introduced in December 2024, Apple’s AI-powered alerts aim to simplify news consumption by condensing multiple notifications into concise summaries on lock screens. Available on the latest iPhones, iPads, and Macs running iOS 18.1 or higher, the feature requires users to opt in and relies on Apple’s “Apple Intelligence” AI system.

However, serious flaws in the AI have caused it to apparently spread misinformation. The BBC, for example, flagged the issue to Apple after the system falsely claimed a darts championship winner before the event began and appeared to have fabricated a story about a murder suspect’s actions. Other organisations, including the New York Times and ProPublica, have also reported experiencing similar errors, leading to misleading summaries of political events and public figures. Critics argue these inaccuracies erode public trust in both journalism and technology.

The feature has drawn criticism from multiple sectors. Alan Rusbridger, former editor of The Guardian, has called the technology “out of control” and warned of its potential to worsen misinformation. Journalism organisations like the National Union of Journalists (NUJ) and Reporters Without Borders (RSF) have also called for the feature’s removal, arguing it is not mature enough for public use.

In response, Apple has announced it will issue a software update in the coming weeks to clearly label AI-generated summaries. The company has described the feature as being in beta and claims it is improving through user feedback. Apple has also encouraged users to report any inaccuracies. Despite these measures, critics, including the RSF, argue that such steps merely shift the responsibility to users without addressing the underlying flaws in the AI system.

For now, Apple users who wish to avoid potential misinformation may prefer to disable the AI summarisation feature through their device settings pending a fix, and rely on direct access to other trusted news sources. While Apple’s ambitions to streamline news consumption align with trends in AI innovation, the backlash highlights the risks of perhaps deploying immature technology in sensitive areas like news and public information. This controversy also raises broader questions about accountability in the tech industry as companies race to integrate AI into everyday tools.

Consumer champion Which? has warned that telephone fraudsters posing as BT are exploiting the UK’s digital landline switchover, tricking consumers into sharing payment details under false threats of disconnection.

Which? says the scam callers have been telling victims the switchover requires immediate payments or confirmation of financial details, using the now-defunct January 2025 deadline to create urgency. Victims report receiving calls where they are being pressured with threats of service termination. Which? also reports that the scammers have targeted both landline and mobile users and are often armed with personal details to appear credible.

BT has confirmed that the switchover to Voice over Internet Protocol (VoIP) involves no charges, and customers will only be contacted via official channels. Legitimate providers will never request payment information for this process.

To avoid falling victim, the advice is to never share personal or payment information during unsolicited calls, verify any claims directly with your provider, and use call-blocking services. Businesses can educate employees, implement secure protocols, and promptly report scams to Action Fraud to help combat these threats.