Following concerns about AI companies scraping data from the web to train their AI models, Apple has sought to present itself as being a better and more ethical AI provider by highlighting how the training and development of its AI models have been done responsibly.

Apple Intelligence 

At its 2024 Worldwide Developers Conference, the tech giant introduced its Apple Intelligence, a personal system for integration with iOS 18, iPadOS 18, and macOS Sequoia. However, Apple also recently announced that it will be using its own AI models alongside OpenAI’s technology to power its generative AI tools in iOS 18. OpenAI, for example, has been accused of scraping data from the web to train its models, e.g. using its ‘GPTBot’ crawler, although it says it curates data from diverse sources (which may include the web) in compliance with legal and ethical guidelines.

Apple, therefore, has sought to head-off accusations and clarify details about its own AI model training sources in a report it published about its Apple Foundation Model (AFM)-on-device, and AFM-server. Although Apple uses its own Applebot web crawler to get data from the web (which websites can opt-out of), in the report, Apple says it has “created Responsible AI principles to guide how we develop AI tools, as well as the models that underpin them”. It also says its pre-training data comes from “a diverse and high-quality data mixture” (no private Apple user data) and stresses its “extensive efforts” to “exclude profanity, unsafe material, and personally identifiable information from publicly available data”, and its “rigorous decontamination” of data.

The latest ‘Barclays Scams Bulletin’ highlights how more romance scams took place in July last year than any other month, as Barclays warns those looking for love to remain vigilant to potential scams. It also highlights how men appear more likely to fall victim to romance scams, while women lose 2.5 times as much money as men in romance scams.

The research figures featured in the report from Barclays show that one in three singletons (34 per cent) is more open to dating in the summer months, which may account for why July accounted for 12 per cent of all romance scam claims last year.

Kirsty Adams, Fraud and Scams Expert at Barclays, also points out where these scams are most prevalent, saying: “Social media platforms and dating apps are by far the biggest sources of romance scams, which is no surprise considering how the dating landscape has changed over the years”. 

Barclays says the advice for anyone who has been targeted is to “report it to their bank and to open up to family and friends for emotional support”.

Newcastle University researchers have reported developing a new ambient-energy-driven membrane that can pump carbon dioxide out of the air.

A First – Like A ‘Water Wheel On A Flour Mill’ 

As Dr Greg A. Mutch (Royal Academy of Engineering Fellow in the School of Engineering, Newcastle University) explains, his team has demonstrated “the first synthetic membrane capable of capturing carbon dioxide from air and increasing its concentration without a traditional energy input like heat or pressure”. 

Dr Mutch has likened the membrane’s ambient-energy power source to a “water wheel on a flour mill” because “whereas a mill uses the downhill transport of water to drive milling, we use it to pump carbon dioxide out of the air.” 

How & Why? 

The membrane was developed as part of tackling the challenges posed by the separation process in ‘direct air capture’, a technology that removes carbon dioxide directly from the atmosphere using chemical processes. With carbon dioxide being the main contributor to climate change (we release ~40 billion tons into the atmosphere every year), it’s hoped that alongside transitioning to renewable energy and traditional carbon capture from point sources like power plants, direct air capture can be used to help reduce atmospheric carbon dioxide levels. This could help mitigate climate change and help meet climate targets, e.g., the 1.5 °C goal set by the Paris Agreement.

Challenges 

The Newcastle University researchers (along with colleagues from 5 other universities) set out to tackle two challenges in the dilute separation processes of direct air capture. These were:

1. Due to the low concentration, the kinetics (speed) of chemical reactions targeting the removal of the dilute component are very slow.

2. Concentrating the dilute component requires a lot of energy.

The newly developed membrane meets both challenges because it doesn’t need traditional energy input like heat or pressure to operate (it just uses the energy from a humidity difference), and technologies such as X-ray micro-computed tomography and molecular scale modelling created a membrane where reaction could happen quickly. Another key aspect of the membrane’s performance is that it has ‘carriers’ within it that uniquely transport both carbon dioxide and water but nothing else.

The Importance of Separation Process Like Direct Air Capture 

With direct air capture being cited as one of the “seven chemical separations to change the world” (David S. Sholl & Ryan P. Lively – Nature.com), improving the process with a new membrane should be seen as an important step forward.

In fact, as highlighted by Newcastle University, “separation processes underpin most aspects of modern life” e.g., most food, fuels, and medicines have been through separation processes and in a world moving towards a circular economy, separation processes will become even more critical. For example, “direct air capture might be used to provide carbon dioxide as a feedstock for making many of the hydrocarbon products we use today, but in a carbon-neutral, or even carbon-negative, cycle”. 

What Does This Mean For Your Organisation? 

The development of this new ambient-energy-driven membrane, led by Newcastle University researchers, could mark a significant breakthrough in the field of sustainability, particularly in carbon capture technology. For businesses, this advancement could have profound implications across multiple dimensions. For example, companies that are striving to meet sustainability targets and reduce their carbon footprint could benefit greatly from incorporating this new technology. Traditional carbon capture methods are often energy-intensive and costly, presenting barriers to widespread adoption. However, the membrane’s ability to function without conventional energy inputs like heat or pressure makes it a cost-effective and environmentally friendly option. This can help businesses achieve their climate goals more efficiently and at a lower cost.

Also, industries heavily reliant on hydrocarbon products now have a promising pathway to transition towards a circular economy. The membrane’s capacity to capture and concentrate carbon dioxide from the air means that CO2 can be used as a feedstock for manufacturing various products. This not only aids in reducing atmospheric CO2 levels but also provides a sustainable source of raw materials, thereby fostering innovation in product development and reducing dependence on fossil fuels.

The membrane’s utilisation of ambient energy also aligns with the growing trend of leveraging renewable energy sources. Businesses could integrate this technology with existing renewable energy infrastructures, such as solar or wind, to further enhance their sustainability initiatives. This synergy may be able to amplify the impact of their environmental efforts, contributing to a more sustainable future.

The membrane innovation could also open up new opportunities for investment and collaboration. Companies in the tech and industrial sectors may want to partner with research institutions like Newcastle University to further refine and commercialise this technology. Such collaborations could lead to the development of customised solutions tailored to specific industrial needs, driving growth, and fostering a competitive edge in the market.

This groundbreaking membrane technology, therefore, not only addresses critical environmental challenges but also offers a myriad of business advantages. From cost savings and new product innovations to enhanced sustainability and collaborative opportunities, businesses may stand to gain significantly by adopting this cutting-edge solution (or others like it). As we move towards a greener economy, staying ahead of such technological advancements will be crucial for long-term success and sustainability.

See how much your website needs an SEO boost with a quick and easy SEO report generated by ChatGPT …

The News and Interests widget on the taskbar provides quick access to the latest news, weather, and other personalised information. Here’s how to use it:

Enable News and Interests

– Right-click on the taskbar.

– Hover over ‘News and interests’ and select ‘Show icon and text’ or ‘Show icon only’.

Access Information

– Click on the News and Interests widget on the taskbar to view news, weather, and other updates.

New research by the Children’s Commissioner for Wales, Rocio Cifuentes, has revealed that only 1 in 4 children in Wales tell their families about their online life.

Survey 

The survey about online safety was conducted in June 2024 to inform Cifuentes’s response to Ofcom’s consultation on its widening powers relating to the Online Safety Act (2023). The results were drawn from responses given by 1284 children and young people between the ages of 7 and 18, from 16 local authorities.

Only 28 Per Cent Tell Their Families 

The most telling statistic coming from the results of this survey is that just one in four (28 per cent) of children said they talk a lot to their family about what they do online.

Apps That Made Them Unsafe 

The survey also revealed that 29 per cent of children who listed apps that made them feel unsafe or unhappy mentioned Roblox, followed by YouTube (17 per cent), and Snapchat (12 per cent).

Roblox 

Roblox is a “virtual universe app” where users play a wide variety of games (and create games within Roblox) and chat with others online.

The concerns shared about Roblox (by children as young as 8) were about ‘toxic and rude’ users, ‘aggressive behaviour’, the ability to have conversations with strangers, being ‘scammed’, and also experiences of racial discrimination. Some commentators have noted that the fact that Roblox is user-generated could explain why there may not be the same degree of rigour applied to age ratings as content made by commercial companies.

In recent years, several concerns have been raised about Roblox. For example, there are worries about child safety, including the presence of inappropriate content and the potential for online predators to interact with children. The platform’s monetisation practices have also come under scrutiny, with critics arguing that the in-app purchase system may encourage excessive spending by children. Also, there are concerns about the exploitation of young developers who create content for Roblox, often without receiving fair compensation.

Privacy issues with Roblox have been another concern among some commentators, particularly regarding the handling of the personal information of young users. Fears about excessive screen time and the potential for gaming addiction among children have also been frequently highlighted.

Despite these concerns, Roblox continues to be a popular platform and it should be noted that Roblox has many positive aspects and initiatives aimed at improving safety. For example, it offers a platform for creativity and learning, thereby allowing users to develop programming and game design skills while fostering a sense of community and social interaction globally. The platform also provides robust parental controls, enabling parents to manage their children’s interactions and limit access to certain features or content.

Other positive aspects of Roblox are that it employs a dedicated team and automated systems for content moderation to swiftly detect and remove inappropriate content. Safety features such as age-appropriate settings, restricted chat functions for younger users, and regular safety updates help are also used to create a safer environment for children, plus Roblox supports developers with incentives and educational resources to help them succeed and monetise their creations fairly.

It’s also important to acknowledge that Roblox was not the only platform noted by children in the survey as making them feel unsafe but may be one that parents know less about than YouTube and Snapchat.

Concerns Not Taken Seriously 

One other worrying statistic revealed by the survey is that when children reported concerns directly with an online platform, only 32 per cent said they felt their concerns had been taken seriously.

Parents Warned to Look Closely at App Parental Controls

Publishing the results of the survey ahead of the school summer holidays, the Children’s Commissioner for Wales urged parents to look closely at information on parental controls, app content, and age requirements.

Rocio Cifuentes MBE said: “Online apps can give children fantastic opportunities to be creative, to express themselves, and to connect with their friends. But there are dangers too, and I know that keeping up with everything young people do online can feel daunting for parents and carers. Ahead of the summer holidays, where children are likely to spend more time on screens, it feels especially important that parents are equipped with the knowledge they need.  

“Luckily, there’s comprehensive and clear information out there from people like the NSPCC, and the Welsh Government, that I’d encourage all parents to read. Knowing more about parental controls, how to approach conversations about usage, age requirements, and the content of the app could go a long way to keeping your child safe and happy when they’re online.” 

Three Quarters Feel Safe 

It’s also important to acknowledge that despite the important findings about how unsafe some children feel online, the survey also found that the majority (76 per cent) of children said they feel happy and safe online. Also, children and young people most commonly said that if they saw something online that made them upset or worried, they would tell their parents, report it to the platform, or tell another family member.

Screen Time – A Worry For Teachers 

Teachers in Wales have also expressed concerns about the impact children’s screen time has on their education, with some seeing the impact of tiredness amongst pupils due to late-night gaming.

What Does This Mean For Your Business? 

The findings from the Children’s Commissioner for Wales have significant implications for businesses operating in the app and online platform sectors. The survey highlights what could be described as a critical disconnect between children’s online experiences and parental awareness, which creates both challenges and opportunities for your business.

The fact that only 28 per cent of children discuss their online activities with their families shows a need for apps and platforms to pay more attention to transparent communication and user safety. This means not only ensuring robust parental controls and safety features but also actively educating both parents and children on their usage. Platforms like Roblox, YouTube, and Snapchat (all-too-frequently cited for making children feel unsafe) should take these concerns seriously and enhance their safety protocols. By doing so, they may be able to build more trust and foster a safer environment that encourages more open discussions between children and parents about their online activities.

Also, the concerns raised online about Roblox, ranging from interactions with strangers to racial discrimination, highlight the importance of stringent moderation and user education. This could mean investing in advanced content moderation technologies and employing dedicated teams to swiftly address inappropriate behaviour and content. Emphasising the ethical treatment of young developers and ensuring fair compensation can also enhance a platform’s reputation and attract a more engaged, loyal user base.

Privacy issues are another critical area that demands attention. With increasing scrutiny on how personal information is handled, businesses like app makers must implement robust privacy policies and practices. Clear communication about these measures can reassure parents and guardians, fostering a safer and more trustworthy environment for young users.

The survey finding that only 32 per cent of children feel their concerns are taken seriously by platforms is worrying and clearly presents an opportunity for businesses to improve their customer service and support systems. By implementing responsive and empathetic customer service practices, platforms could enhance user satisfaction and trust. Creating easy-to-use reporting mechanisms and ensuring that user feedback may also lead to tangible changes can demonstrate a genuine commitment to user safety and well-being.

Thankfully, the survey results also suggests that while there are substantial concerns, the majority of children feel happy and safe online. This indicates that there is a solid foundation upon which to build. By continuing to innovate and implement best practices in safety and moderation, businesses can not only address current issues but also enhance the overall user experience.

The key takeaway, therefore, is the importance of balancing safety and creativity. Platforms should continue to offer engaging, creative opportunities for young users while maintaining a strong commitment to their safety and well-being.